San Francisco, California – April 14, 2011 – PACT, a stylish underwear brand that blends design and sustainability with support for powerful social and environmental causes, launches a new line today that proudly supports the Sierra Student Coalition’s “Campuses Beyond Coal” initiative. Today, PACT announces the public availability of their latest collection, “Beyond Coal,” from renowned designer Yves Behar, who has created an abstract pattern that evokes coal pollution in a blue sky. The print, which is available today at www.wearpact.com, supports this movement to educate about coal’s dangers to environmental and public health.
Over the past few weeks, students from coal-powered campuses have already used the underwear line in conjunction with organized events such as flash mobs, where students spontaneously strip down to their “Beyond Coal” underwear, and a race to renewables, a cross-campus underwear run to advocate for the use of cleaner fuel sources. Included in these actions, Miami University students staged a pants-less rally to “Expose Coal” in front of their campus coal plant on March 31st, while University of North Texas students held an event in front of their administration office on April 1st.
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